|Results as Consultant for ISM: Tiffany & Co., Home Hill Inn, VacationCoach.com
As a contract PR consultant to Irma Mann Strategic Marketing in Boston, Leading Edge created and implemented a number of media relations campaigns for ISM clients.
Tiffany & Co./Boston and Chestnut Hill The PR effort focused around four in-store events designed to introduce Tiffany & Co. to key Boston and New England social constituencies. In total we secured 87 placements with a comparable ad values of $64,500, with a total circulation of 5.1 million readers and viewers. Publicity highlights included an interview with Tiffany & Co. Design Director John Loring in The Boston Globe Magazine.
On assignment for Home Hill Inn in Lebanon NH, Leading Edge/ISM generated nearly $76,000 in publicity, including features in the Boston Globe, Newsday, Travel Weekly, Attache magazine and an 8-page, 4 color feature on the historic gardens of Cornish NH in Country Living Gardener magazine.
Leading Edge assisted ISM in the branding and launch of VacationCoach.com, subsequently purchased by Travelocity. Media highlights included reviews in USA Today, Travelocity and Expedia.
Back to Case Histories